The essence of a tech startup is creating a new model that has the potential to scale much more than traditional models. The challenge is figuring out when and how to solve this, which is a significant issue. On the other hand, in traditional business or simply in outsourcing, the approach is to cater to what the customer wants. However, just catering to customers doesn't guarantee success. If a business lacks identity and direction, it will end up like "a jack of all trades, master of none."